Whitney Waceke Wanjiku

I create communication that informs, engages and builds visibility. I am a Communication and Public Relations professional with experience in corporate communication, digital communication, social media management, content development, media relations and event communication. I enjoy turning ideas, events and organisational priorities into clear, engaging and meaningful communication.

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Public Relations

Social Media

Event Communication

Where I've worked

Organisations and initiatives I have supported through communication.

Karatina University

Kenya Revenue Authority

Ministry of Labour & Social Protection

Kenya Red Cross Volunteer

What I Do

Communication services that help organisations stay visible, connected and understood.

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Social Media Management

I manage social media platforms with a focus on meaningful content, audience engagement and organisational visibility — from content planning, copywriting and campaigns to community engagement, event coverage, performance monitoring and reporting.

Content Creation & Writing

I develop content for different audiences and platforms — news stories, articles, social media content, announcements, speeches, press materials and institutional communication. Good content should be clear, purposeful and engaging.

Public Relations & Media

I support organisations in building positive relationships with their audiences and the media through strategic communication, media monitoring, publicity, news development and stakeholder engagement.

Corporate Communication

I develop and support communication that helps organisations communicate their priorities, activities and messages clearly to internal and external audiences.

Event Communication & Visibility

I plan and coordinate the communication aspects of events — from branding and visibility to photography, content creation, social media coverage and post-event communication.

Corporate Branding

I support organisations in maintaining a consistent and professional visual identity through event branding, communication materials, digital creatives and visibility initiatives.

Photography & Visual Storytelling

I use photography and visual content to document events, people, milestones and organisational stories, creating content that can be used across digital and communication platforms.

My Work — Social Media & Digital Communication

From everyday communication to major campaigns and events, I develop content that helps organisations stay visible and connected with their audiences. My experience includes managing institutional social media platforms, developing campaigns, creating content, covering events and monitoring performance.

+30.6%

Facebook

31,000 → 40,500 followers

+180%

4,309 → 12,067 followers

+239.6%

Instagram

545 → 1,851 followers

Selected digital results from Karatina University — reflecting experience in developing and managing digital communication and creating content that supports audience growth and engagement.

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About Me

I am a Communication and Public Relations professional with over four years of experience in corporate communication, public relations, digital communication and stakeholder engagement.

Currently working as a Communication Officer at Karatina University, I support the University's communication and visibility through content development, social media management, media relations, event communication, branding, photography and stakeholder communication.

My work allows me to combine strategy and creativity — from planning communication around an event, to creating the content, capturing the moments and ensuring the story reaches the right audience. I am passionate about using communication to bridge gaps, tell meaningful stories, strengthen relationships and build positive organisational reputations.

B.Communication & Public Relations — Karatina University
4+ years in communication & public relations
Event communication, branding & media coverage
Photography & visual storytelling

Moments in Communication

A glimpse into my work — events, exhibitions, photography and everyday storytelling.

Engaging visitors at a Karatina University exhibition

Engaging audiences at a Karatina University exhibition

Media and publicity at an exhibition booth

Exhibition & publicity — Tea Institute stand

Photography in the field

On assignment

Selected Work

Events are more than what happens on the day — they are opportunities to communicate, create visibility and tell an organisation's story.

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Event Communication

I support event communication from planning to execution — communication planning, branding, visibility, photography, content creation, social media coverage and media coordination for university events, ceremonies, conferences and engagements involving senior leaders and dignitaries.

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Media and publicity work at a Karatina University exhibition booth

Media & Publicity

My communication experience extends to media relations and publicity — developing news stories, media monitoring, media engagement and publicity around institutional activities, with published articles, media features and video coverage.

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Whitney covering an event as a photographer

Photography

I use photography as a communication tool — capturing moments, documenting institutional activities and telling stories visually across events, leadership engagements, student life and community initiatives.

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Content & Writing

Words are at the centre of communication. I write and develop content for different audiences and platforms:

News Articles Social Media Copy Press Releases Speeches Institutional Announcements Reports Digital Content

View selected writing: www.karu.ac.ke

In Print

Selected stories I wrote for KRA NewsFlash — the Kenya Revenue Authority's newsletter — covering stakeholder engagements, trade facilitation and customs operations at the Port of Mombasa.

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KRA NewsFlash

Shipping lines urged to closely work with KRA

Coverage of KRA's engagement with shipping lines and shipping agents on trade facilitation at the Port of Mombasa.

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KRA NewsFlash

C&BC works towards 100% paperless vehicle registration

Story on Customs & Border Control's push for paperless motor vehicle registration with NTSA, CIAK and KIFWA.

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KRA NewsFlash

KRA explores strategies to streamline cargo movement at Port of Mombasa

Report on KRA and KPA's talks with the Kenya Transport Association on easing cargo movement and electronic cargo tracking.

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KRA NewsFlash

KRA engages oil surveyors

Coverage of the Petroleum Monitoring Unit's forum with oil surveyors on cargo declarations and the iCMS system.

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My Professional Journey

Three roles that shaped my experience in communication, public relations and stakeholder engagement.

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CURRENT

KARATINA UNIVERSITY

Communication Officer

2023 – Present

Corporate communication
Social media management
Content development & media relations
Event communication, branding & photography

KENYA REVENUE AUTHORITY

Marketing & Communication Assistant

2022 – 2023

Corporate communication
Stakeholder engagement & events coordination
Branding & media analysis
Content development & customer communication

MINISTRY OF LABOUR & SOCIAL PROTECTION

Public Relations Trainee

2021

Public relations
Photography & social media
Website updates & event support
Content development & media analysis

My earlier experience in marketing, brand activation and customer service also shaped my understanding of audiences, communication and stakeholder experience.

Selected Achievements

Milestones from my work in institutional communication and visibility.

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Communication & Branding

Developed the Communication and Branding Policy at Karatina University to support consistent and effective institutional communication and branding.

Digital Communication

Contributed to the growth and management of the University's digital communication platforms through content development, social media management and digital engagement.

Event Communication

Supported communication and visibility for major University events and institutional milestones through branding, photography, content creation and digital coverage.

Media & Publicity

Supported media monitoring, publicity and communication of institutional activities through news development and media engagement.

Beyond My Work

Communication is not only about organisations. It is also about people and communities.

I have been involved in volunteer and community initiatives through organisations including Kenya Red Cross, Together for Diani and Amadeus Children's Home. These experiences have strengthened my interest in communication that creates meaningful connections and positive social impact.

Let's Work Together

Have a communication project? I am open to professional opportunities, freelance projects, collaborations and communication assignments. Whether you need support with social media management, content creation, public relations, corporate communication, event communication or digital visibility, I would be happy to discuss how I can help.

Let's create communication that connects.